Google search console (GSC) is a Google-powered webmaster tool that provides insightful website and SEO data such as your website’s organic impressions, clicks, and average positions. GSC also provides information such as the number of error pages on your website and which pages aren’t indexed by Google. These insights help you understand your website’s SEO performance and optimize your website to improve your ranking on Google search results.

You can integrate GSC with Google Analytics 4 (GA4) so that you can see your SEO data such as volume of organic traffic and which organic keywords that are generating organic traffic to your website in GA4.

To integrate GSC and GA4, take these following steps.

1. Go to the Google Analytics 4 Admin section and then click on Search Console Links

   

2. Select the GSC property you want to connect with

   

3. Wait 24 hours for the GSC data to appear in GA4

   It usually takes approximately 24 hours for GSC data to populate in GA4

4. Go to Reports in the navigation menu and click on Acquisition and then Acquisition Overview

   First, click on Reports in the navigation menu on the left-hand side.

   

   Next, click on Acquisition and then Acquisition overview. From there, you can see two GSC reports:

   • Google organic search traffic
5. Google organic search queries

   

   Click on each report to see your Google organic search data. For example, when you click on the Google organic search traffic report, you will see the number of clicks going to different webpages on our website, click-through rates, and other valuable data.

   

Use this information to gain insights to your SEO performance and opportunities to improve the results!

If you have any questions about setting up Google Search Console or integrating Google Search Console with GA4, please contact us and we’d be happy to help!