As a daycare owner or manager, you know how important it is to have a steady stream of new families discovering your services. One effective way to boost your visibility is by optimizing your website for local search engine optimization (SEO). Here are some local SEO tips specifically tailored for daycare businesses:

1. Select Relevant Primary and Secondary Categories for Your Google Business Profile

   Within your Google Business Profile (GBP), you have the option to choose a primary category that accurately represents your business. This primary category informs Google about the nature of your business and helps them display your GMB profile for relevant search terms. If you operate a daycare, it is recommended that you select “daycare” as your primary category. This will increase the visibility of your business on search results pages when users search for related terms such as “childcare” or “daycare near me”.

2. Include All of Your Services in Your Google Business Profile

   You can showcase all your services on your GBP profile to increase the visibility of your business on Google search results and Google Maps for relevant search terms. This allows potential customers to easily find and learn about your offerings. Here are some examples of services that you can list on your profile:

   • Summer camps for children/li>
   • After-school programs/li>
   • Birthday party services/li>
   • Enrichment programs/li>
   • Group classes

   By including these services on your GBP, your business can appear on Google search results or Maps when a user searches for related terms such as “summer camps for kids” or “after-school programs”. This increases the likelihood of attracting new customers and generating more business.

3. Include the Keyword ‘Daycare’ and the Name of Your City in Your Google Business Profile Name, if Applicable

   Including the keyword “daycare” and the name of your city in your GBP name can improve your business’s visibility on Google for relevant search terms. If your daycare’s name already includes these elements, such as “XYZ Vancouver Daycare”, it’s a good idea to include “Vancouver Daycare” in your GBP name as well. This can help your business rank higher in search results when users search for terms that include “daycare” and the name of your city.

4. Create Webpages for Your Services and Include the Name of Your City in the Webpage SEO Titles

   To effectively market all the services you offer, create separate web pages on your website for each one. For instance, if your daycare provides a summer camp, ensure that you create a dedicated web page for it. Similarly, create a separate page for your after-school program. To improve the chances of your web pages ranking higher in search results, include the name of your city or the city you service in the SEO title. For instance, if your after-school program operates in Toronto, ensure that your SEO title reads “After-School Program Toronto.” This SEO approach can boost the visibility of your web pages for search terms related to the service and the city name.

5. Create Keyword-Rich Content

   While you don’t want to overuse keywords or repeat them excessively throughout your website content, you do want to ensure that your content includes relevant search terms that you want to rank for. For instance, if you have a webpage about an after-school program, make sure to include the keyword phrase “after-school program” in the heading and body content. This helps Google understand the content of your webpage and can increase the likelihood of it being displayed in search results for related search terms.

By implementing these local SEO strategies, you can increase your online visibility and attract more local families to your daycare. Remember to track your results and adjust your strategy as needed to achieve the best possible outcomes.

If you have any questions about SEO for daycare, please feel free to contact us and we’ll be happy to help!