1. Check if you’re following SEO best practices

   Google algorithm continues to update. SEO techniques that worked a year ago may not work today. These SEO techniques may even have adverse impact to your website’s search rankings.

   A comprehensive SEO audit will assess and determine if you’re using the latest, effective SEO best practices for your website.

2. Check if Google Search Results Page Has Changed the Types of Results for Search Terms You’re Ranking For

   The displayed results on Google search for a specific term can evolve over time. For instance, in one year, Google may predominantly present webpages for a particular search term, while in another year, it might showcase a blend of webpages, YouTube videos, and Facebook posts.

   Comprehending the content types that Google prioritizes in search results is crucial for determining the kind of content you should generate to secure a higher ranking on Google.

3. Check if your current SEO rankings and performance

   If you have been engaging in SEO strategies for your website over a period of time, but you’re uncertain about the impact it has had on your search rankings and overall business success, an SEO audit can provide valuable insights. By conducting an SEO audit, you can assess the growth of your website’s SEO efforts and determine whether they have effectively generated more leads and customers for your business.

4. Check what your competitors are doing

   A significant aspect of both SEO audits and SEO strategies, in general, revolves around comprehending the actions of your competitors. If your competitors are outranking you in Google search results, it indicates that they are employing effective approaches.

   Understanding the SEO practices adopted by your competitors can prove valuable in enhancing your search rankings. By using these insights, you can identify areas for improvement and implement strategies that will help you compete more effectively.

5. Check your SEO conversion rate

   In addition to enhancing your website’s search rankings and attracting increased traffic from Google search results, it is crucial to focus on converting that traffic into valuable leads and customers.

   As an integral part of an SEO audit, a comprehensive analysis is conducted to gain insights into the behavior of website visitors who arrive via Google search results. This analysis encompasses their journey through your website, examining factors such as navigation and engagement.

   By evaluating whether these visitors successfully convert into leads or customers, the audit aims to identify potential obstacles and propose effective solutions to improve the conversion rate.

   By addressing any identified barriers, you can optimize the conversion potential of your website, thereby maximizing the value derived from your SEO efforts.

If you want to perform a SEO audit for your website or if you have any questions about your SEO strategy, please contact us and we’ll be happy to help!