We all love going to the spa and relaxing to destress amidst our busy schedules. For spas, you want to attract prospective customers to your spa location by improving your SEO performance and ranking highly on search results for highly relevant search terms such as “Vancouver spa” or “Calgary spa”.

To improve your spa’s search rankings, here are seven SEO tips you can use.

1. Incorporate Local Keywords in Website Content and SEO Titles

   When optimizing your medspa website for search engines, it’s important to focus on local keywords that potential clients are likely to use when searching for services in your area. Incorporate keywords such as “medspa [city name]” or “medical spa near me” into your website content, headings, and SEO titles to improve your chances of ranking higher in local search results.

2. Minimize Image File Sizes to Under 100KB

   While you want to present vivid, beautiful photos of your medspa on your website, assure that these images are under 100KB. The reason is that images that are over 100KB can significantly slow down your website’s pagespeed, which is an imperative SEO ranking factor. Pagespeed affects the user-experience and Google takes pagespeed under consideration when ranking a website. The faster the pagespeed, the better it is for user-experience.

3. Earn Quality Backlinks Regularly

   A backlink is a link from an external website to your own. Websites with a greater number of quality backlinks tend to rank higher in search results. Backlinks are seen as a vote of confidence by Google, enhancing a website’s credibility. As a result, Google is more likely to display such websites prominently in search results, as it prioritizes credibility.

4. Setup Google Search Console and Submit XML Sitemap to Google Search Console for Indexing

   Google Search Console is a webmaster tool powered by Google, offering valuable SEO insights such as search ranking positions and organic clicks from Google search results. It supports SEO efforts by allowing you to submit your website’s XML sitemap—a directory of all webpages—to Google Search Console. This enables Google to regularly crawl and index new webpages, enhancing their visibility on Google search results.

5. Encourage Google Reviews that Include Relevant Keywords

   Google uses keywords from Google Reviews to comprehend the content of a Google Business Profile (GBP), potentially featuring it in local map packs for search queries related to those keywords.

   For example, if a Google Review mentions “best medspa in Calgary,” the GBP associated with that review stands a higher chance of ranking for the search query “medspa Calgary,” as Google associates the keyword phrase with the GBP’s relevance to that topic.

   To leverage this opportunity, encourage your customers to incorporate relevant keywords into their Google Reviews.

6. Gain Online Reviews from other Directories such as Yelp

   Websites like Yelp are frequently prominent in Google search results, and potential customers often turn to these platforms to research different medical spas. For example, searching ‘med spa Calgary’ reveals Yelp in the third position. Therefore, cultivating positive reviews on Yelp is crucial to ensure your brand is well-represented on this platform.

   

7. Use Structured Data Markup

   Use structured data markup to add location data to your website to rank for local search queries. For example, you can use structured data markup to add the physical address and even geographic coordination of your business to your website so that your medspa can appear on search results for search queries that are performed by searchers who are near the proximity of your medspa location.

SEO is an imperative part of digital marketing for any medspa. By ranking highly on Google search results for search terms such as “Calgary medspa” or “Vancouver medspa”, a medspa can gain quality visitors from prospects who are seeking medspa services in their cities. Elevate your medspa’s online presence with effective SEO strategies. Rank higher for ‘Calgary medspa’ and ‘Vancouver medspa’ to attract quality visitors and customers. If your medspa wants help with SEO, please feel free to reach out and we’ll be happy to help!