Researching and selecting the right keywords is the foundation of achieving local SEO or overall SEO success. By selecting the right keywords for your webpages, YouTube videos, or other types of content that can appear on Google search results, you’ll heighten your content’s chance of appearing and ranking highly on Google search results. Here are four tips you can use for keyword research for your Calgary business!
Use Google Ads Keyword Planner for General Calgary Keywords
Google Ads Keyword Planner is a popular, Google-powered keyword research tool that generates relevant keywords based on the search term you enter, along with the search volumes for those terms. For example, if you enter the phrase “used car for sale” and select Calgary as the location, Google Ads Keyword Planner will suggest related keywords along with their search volumes.
You can narrow your keyword research by including “Calgary” in your keyword phrase to find Calgary-specific search terms. For example, entering “used car for sale Calgary” will help you identify local search terms and their search volumes. Once you identify these terms, you can incorporate them into your webpages, YouTube titles, meta descriptions, or other types of content.
Using Google Ads Keyword Planner is an effective way to start researching and finding useful, relevant keywords for your website.
Use Google Ads Keyword Planner for Neighbourhood-Specific Keywords
Calgary is home to various neighborhoods, such as Kensington, East Village, and Beltline. Calgarians often search for products or services close to where they live. To rank for neighborhood-specific search queries, use Google Ads Keyword Planner to research popular search terms that users in these areas are looking for. For example, you can enter “coffee shop Beltline,” and Google Ads Keyword Planner will suggest related search terms along with their search volumes.
Use SEMRush to Further the Keyword Research Process
SEMRush is another popular tool that many digital marketers use for market research. One of SEMRush’s unique and valuable features is its ability to suggest relevant search terms and questions that users frequently search for, based on the phrase you enter. For example, if you enter “Calgary Hotel” in SEMRush, it will provide related search terms as well as popular questions that users search for related to ‘Calgary Hotel.’ You can use these insights to enhance your website content.
Perform Competitor Keyword Research Using SEMRush
You can enter a URL into SEMRush, and it will show the keywords that the website ranks for. For example, entering https://www.hilton.com/en/hotels/yycdtgi-hilton-garden-inn-calgary-downtown/ in SEMRush will display search terms specific to that page. This approach can help you identify localized SEO keywords for your audience to include in your SEO content.