If you’re looking to improve your online presence and attract more customers in Calgary, working with a SEO Calgary expert is a great step. But how do you know if the SEO Calgary expert you’re considering is the right fit for your business? Asking the right questions during the vetting process is essential. Here are the top 10 questions to help you assess the expertise, strategy, and compatibility of a Calgary-based SEO expert before hiring.
- Can the Calgary SEO Agency Share Case Studies or Examples of SEO Success?
Case studies or examples of previous SEO projects offer valuable insights into an SEO expert’s experience with Calgary’s market. Look for results that the SEO Calgary agency has delivered for businesses, as this indicates the ability to achieve SEO success for your business.
- What SEO Strategies Does Calgary SEO Agency Recommend for Calgary-Based Businesses?
An SEO expert should have customized strategies based on Calgary’s competitive market. Whether it’s focusing on Google Business Profile optimization, local backlinks, or Calgary-specific keywords, an experienced SEO professional will know what it takes to succeed in this area.
- How Does the Calgary SEO Agency Approach Keyword Research for Local SEO?
Keyword research is fundamental for SEO success. The SEO expert should be able to explain how they find keywords that target a local audience in Calgary, including methods for finding keywords that are relevant to your specific industry and target market.
- How Will the Calgary SEO Agency Improve Your Website’s Local Search Ranking or Visibility?
Ask for specifics on how they’ll approach local SEO. An experienced SEO expert should mention specifics for optimizing Google Business Profile, managing online reviews, incorporating location-specific keywords, and earning local backlinks to increase your website’s search ranking and visibility in Calgary.
- What SEO Metrics Will the Calgary SEO Agency Use to Measure Success?
SEO metrics help determine whether your SEO efforts are making progress. An effective SEO expert will track specific metrics such as search rankings for target keywords and overall organic traffic growth.
- How Does the Calgary SEO Agency Stay Up-to-Date with SEO Best Practices and Algorithm Changes?
SEO is constantly evolving, and Google frequently updates its algorithms. A professional and reliable SEO expert will keep up-to-date with industry changes, attend SEO webinars, and be part of relevant SEO forums or networks. This engagement ensures the SEO expert uses the latest strategies and avoids outdated practices that could harm your website.
- What On-Page and Off-Page SEO Techniques Will You Use?
An effective SEO strategy includes both on-page approaches such as optimizing titles, meta descriptions, and page structure and off-page such as earning high-quality backlinks. Make sure the SEO expert has a balanced approach and can explain how each technique contributes to your website’s growth.
- Will the Calgary SEO Agency Provide Transparent Reporting on Progress?
Transparent reporting is imperative for understanding what you’re paying for and assessing the effectiveness of the SEO work. Your SEO expert should be able to provide monthly reports with details on keyword rankings, traffic, or other KPIs, along with insights into what’s working and what’s next.
- How Long Will It Take to See Results?
SEO is a long-term investment so be cautious if someone promises instant results—SEO typically takes several months to show changes, especially in a competitive market like Calgary.
- What’s the Monthly SEO Fee?
Pricing structures can vary significantly. While some experts may charge hourly, others may offer project-based or monthly retainer fees. Make sure you understand what’s included in the price and whether there are any additional fees to ensure there are no surprises down the road. At RW Digital, we offer one-off SEO audits and monthly SEO services to help clients improve their search rankings over time. If you have any questions about our SEO Calgary services, please feel free to reach out.
Hiring an SEO expert can be a significant improvement for your Calgary business, but it’s important to find someone who understands your market, has a proven track record, and aligns with your business goals. By asking these 10 questions, you’ll gain valuable insights into their methods, expertise, and approach. Take your time, compare your options, and choose an SEO expert who’s a great fit for your business’s needs and budget.