The Calgary real estate market is competitive, with buyers and sellers constantly seeking the best deals and the most reliable agents. For realtors looking to gain a competitive edge, Google Ads offers an invaluable tool to attract leads, showcase properties, and build a strong online presence. Here’s how you can use Google Ads effectively to stand out in the Calgary real estate market.
Use Geo-Targeting for Local Marketing
Google Ads allows you to specify your target audience by location. For Calgary, this means you can focus your campaigns on specific neighborhoods, communities, or the entire metropolitan area. For example, you can specify to serve ads to prospects in the Northeast Calgary neighborhood.
You can even further narrow your targeting by targeting a radius around East Village Calgary. Engaging in a more targeted approach helps you serve ads to a more defined and relevant audience.
Use Value-Centric Ad Copy
Your ad copy is the first thing potential clients see, so make it attractive and relevant. Include key information such as property type, price range, and unique selling points. Example: “Find Your Dream Condo in Calgary – Starting at $350K! Units are Limited”. Also, include call-to-action phrases like “Schedule a Viewing Today” or “Complimentary Consultation”
Highlight Unique Selling Points
As mentioned above, highlight your property’s unique selling points in your ad copy. Showcase what makes you or your listings stand out. For example, do you offer free consultations or virtual tours? Are you covering the first year’s strata fee?
Optimize for Mobile Users
Many users begin their online search on mobile devices, including those looking for real estate properties. To ensure your website provides an optimal user experience for mobile visitors, make sure the content on your landing pages is easily readable across various screen sizes. For example, ensure images, videos, and text are large enough to be legible. Also, make sure buttons and calls-to-action are easy to press or interact with on mobile devices.
Use Google Ads Ad Extensions
Google Ads ad extensions provide additional information and make your ads more clickable and drive traffic to specific pages on your website or present certain type of information in your ad copy. Examples:
- Location extensions: Display your office location to establish trust and convenience.
- Callout extensions: Highlight offers like “Free Home Valuation” or “Open House This Weekend.”
- Sitelink extensions: Link to specific pages, such as featured properties, blog posts, or testimonials.
Launch a Remarketing Campaign to Reach Previous Website Visitors
Not everyone converts on their first visit. Remarketing allows you to re-engage with previous website visitors by serving targeted ads to them. This strategy keeps your brand in front of potential clients who have interacted with your site. You can showcase ads featuring properties they previously viewed or highlight new listings in their preferred areas.
Use in Video Ads
YouTube video ads are an effective way to illustrate your listing’s amenities and benefits to online users who are interested in such listings. You can also use YouTube ads to showcase walkthroughs of a condo or drone footage of neighborhoods.
Monitor and Adjust Google Ads Campaigns Regularly
The Calgary market is dynamic, and your Google Ads strategy should be too.
Use Google Analytics 4 and Google Ads Manager to track performance metrics such as click-through rate (CTR), cost-per-click (CPC), and conversion rate.
In Calgary’s bustling real estate scene, a well-executed Google Ads strategy can position you as a go-to agent or brokerage. By leveraging geo-targeting and value-focused ad copy, and optimizing for mobile, amongst other Google Ads marketing approaches, you’ll attract more qualified leads and ultimately gain more inquiries. If you want help with your Google Ads campaigns, please contact us and we will be happy to help!