2025 is here and SEO will remain an imperative digital marketing program for all businesses alike. Here are 7 SEO tips Calgary businesses should use in 2025!
Earn Quality Backlinks
The number of quality backlinks a website gains will remain an important part of SEO in 2025, despite various shifts in the SEO industry. The number of quality of backlinks a website continuously earns indicates to Google that the website is trustworthy. This trustworthiness or authority will help the website improve its search ranking because Google tends to rank more trustworthy websites higher on Google search results.
Write Original Content
With the rise of generative AI tools like ChatGPT and Google Bard, many marketers and businesses are using these tools exclusively to create blog posts and website content. While this approach is quick and convenient, it often results in content that lacks depth and originality, making it similar across multiple websites. To maintain its search engine’s usefulness, Google prioritizes unique, informative content and is now taking action against AI-generated material that lacks originality by demoting or removing it from search results. To avoid such penalties, focus on creating content that is tailored to your organization, brand, and customers, ensuring it offers unique value to your audience.
Improve Efficiency by Using Generative AI for Topic Generation and Editing
While it’s recommended to create your own authentic content, generative AI tools can still be useful for brainstorming topic ideas or editing content. These tools can help improve the efficiency of your content creation process.
How to Submit an XML Sitemap or Individual URLs in Google Search Console to Improve Webpage Indexability
Google has faced indexing challenges in recent years, likely due to the vast number of webpages published online daily. To improve the chances of your webpages being indexed by Googlebot and appearing in search results, submit your XML sitemap or individual URLs to Google Search Console. An XML sitemap is a directory of all the webpages on your website. By submitting it to Google Search Console, you help Googlebot in locating and crawling your webpages, increasing the likelihood that they will be indexed and displayed in Google search results.
Deliver Fast PageSpeed
The faster a website loads, the better the user experience (UX). A better UX increases the likelihood of the website ranking higher in Google search results, as Google considers user experience an important ranking factor.
Create Service- or Location-Specific Pages
To rank for a service- or location-specific search query, you need a corresponding service- or location-specific page. For example, if you’re a Calgary hotel offering catering services and want to rank on Google for “Calgary catering company,” you should create a dedicated page titled “Calgary Catering Company.”
Encourage and respond to reviews
Gaining more reviews—especially positive ones—is essential for improving your search ranking in local map packs. Equally important is responding to reviews, whether positive or negative, to demonstrate that you value customer feedback. Responding to reviews also helps reduce the risk of Google deleting positive reviews. A recent study found that Google has been removing some 5-star reviews as part of its effort to combat fake feedback. However, reviews with responses are less likely to be deleted. This makes it crucial for businesses to engage with all Google reviews, regardless of sentiment.
SEO continues to evolve, and 2025 brings new opportunities and challenges for Calgary businesses aiming to enhance their online presence. By focusing on quality backlinks, creating original content, leveraging AI tools strategically, ensuring fast page speeds, optimizing for location-specific queries, submitting sitemaps, and actively managing customer reviews, businesses can stay ahead in the competitive digital landscape.
Implementing these tips not only improves your website’s visibility on search engines but also strengthens your brand’s credibility and user experience. Start putting these strategies into practice today to set your business up for long-term success in 2025 and beyond.
If you have any SEO questions, please feel free to contact us!