6 SEO Trends for 2025
SEO will remain an essential part of a business’s overall digital marketing strategy, despite the constant changes in the digital marketing landscape. Consumers continue to use Google to find products, services, and information for their needs. Whether it’s to discover things to do in a city or locate the nearest self-storage facility, Google is our go-to tool for finding information quickly and accurately.
Here are six SEO trends we should expect in 2025:
Links, links, and links
Links will continue to play a vital role in SEO in 2025 and possibly beyond. The reason is that Google still relies on links to discover new webpages and determine a website’s domain authority. Businesses should implement an efficient backlink strategy and internal linking approach to ensure that their websites continue to improve in domain authority and search rankings. Additionally, internal links help Google find and index all webpages effectively so that the webpages can rank on Google for relevant search terms.
Tailored and High-Quality Website Content
Google’s algorithm updates in 2024 have removed webpages containing a significant amount of AI-generated content from search results. The reason isn’t that the content is inherently bad, but that it tends to be generic and similar to other AI-generated webpages. Google aims to ensure its search results deliver valuable information that effectively answers users’ queries, rather than presenting generic content that doesn’t provide unique value.
Informational and Topical Blogs that Answer Users’ Questions
For a variety of search queries, Google displays blogs as the top results. For example, when you search for “things to do in Vancouver,” you’ll find blogs on the search results page. Google tends to display blogs for non-product or non-service-specific queries. To rank for these types of search queries, write informative and topical blogs that cater to users’ needs.
Rank for Conversion-Specific Keywords for Your Product or Service Pages
To drive conversions on your website, it’s essential to rank for keywords directly related to your product or service pages. Alongside creating informational blogs to attract online searchers, prioritize ranking for conversion-specific keywords. For example, as a boutique hotel in Victoria, aiming to rank well for “boutique hotel Victoria” can attract potential guests actively seeking such accommodations. This SEO strategy will increase website visits and bookings for the hotel.
Deliver Quick PageSpeed and Positive User-Experience
As we near the end of 2024 and approach 2025 (at the time of this publication), many websites still struggle with slow page speeds and excessive pop-ups or animations that hinder user experience. Improving website page speed and minimizing distractions like pop-ups and animations enhances overall website user experience (UX) and can positively impact a website’s search rankings. Google considers UX as a factor when ranking websites. Use tools such as Google PageSpeed Insights to evaluate your website’s performance and identify opportunities for enhancing both page speed and UX.
AI as a Tool
AI tools such as ChatGPT and Perplexity.ai are effective in improving efficiency for SEO tasks like topic generation, data cleaning, and coding. However, these tools are just that—tools. They cannot replace the emotional appeal, technical knowledge, and expertise that a marketer brings to the table. Organizations still need to work with in-house or external technical SEO experts to develop SEO or digital marketing strategies that align with their goals, budgets, and competition. Collaborating with these experts is essential for successfully implementing strategies and staying updated with the latest SEO trends and best practices.
If you have any questions about SEO, please feel free to get in touch and we will be happy to help!