2024 is here and it will be another dynamic and exciting year in the SEO space! To help businesses assure that they’re following SEO best practices and understanding the importance of various aspects of SEO, we have researched and identified nine SEO stats businesses should know. Check them out!

1. Over 90% of searches worldwide happen on Google

   While Google is not the only search engine out there, it’s where you should focus your SEO efforts. Google accounts for 90.68% of the search engine market share!

2. Less than 1% of online users visit the second page of Google search results

   When users search for something, they want to retrieve the information quickly. That’s why only 0.44% of Google search users visit the second page of Google search results. Hence, it’s important for businesses to invest in SEO so that their webpages can appear on the first page or on the top of the first page of Google search results.

3. The first result in a Google search results page has an average click-through rate of 27.6%

   Click-through rate (CTR) measures the number of users who click on your organic search result divided by the total number of users who see your website on Google search results. For example, if 10 users out of 100 users who have been your webpage on Google search results click on your webpage on Google search results, the CTR of the webpage is 10% (10 divided by 100).

   Page one results have an average click-through rate of 27.6%. The higher your web page ranks, the more clicks you’re likely to receive.

4. 26% of searches lead to no clicks

   Not every search leads a user to a click on a search results page. Approximately 26% of searches resulted in zero clicks. These zero-click searches were likely informational queries rather than commercial queries with high purchase intent. Users may find the information they’re looking for directly on the search results page and therefore have no reason to click through to any website.

5. Google owns almost 94% of market share for mobile search

   Of all the mobile searches that occur, 93.77% are on Google. This reinforces the importance of ensuring your website is SEO-friendly on mobile devices.

6. The average online user conducts 3 to 4 searches per day on Google

   On average, an online user performs three to four searches per day to find answers to their questions and solutions to their problems.

7. 15% of searches are brand new searches that have never been searched before by Google

   You can find out which relevant keywords were searched for in the past. However, 15% of searches that Google sees every day are brand new. This means the search engine constantly has to work and learn to ensure users receive the best content for their queries.

8. 14.1% of all keywords are phrased as a question

   It’s common for users to use words such as “how,” “what,” “where” and “who” while searching as 14% of all keywords are questions. To rank for question-based search queries, you can create FAQ content to provide answers to these queries.

9. According to SEO experts, the most important ranking factors in 2024 are quality content, backlinks and search intent and relevance

   SEO experts believe that the keys to ranking high in search engines in 2024 are quality content, backlinks and search intent or relevance. To improve your website’s search rankings, prioritize these factors as you develop and implement your SEO strategy.