What’s the Future of Google Analytics?

Future of Google Analytics

Google Analytics has long been viewed as the industry standard for measuring success in digital marketing. However, the expectation that Google Analytics can provide perfect data is a misconception. Starting in 2025, we should focus our data analytics efforts on using Google Analytics to identify trends and directionality rather than focusing on absolute numbers. The … Read more

Marketing Interview Series with Jeff Cuz, Director of Digital and eCommerce at CaseMogul

Jeff Cruz Director of Digital

Jeff Cruz is the Digital Director for CaseMogul, a phone repair and accessories retailer with over 17 locations across Western Canada. Jeff oversees the Ecommerce and Digital Marketing teams in order to give their customers the best online experience possible. He has been creating digital experiences since the mid 90’s when he created a Bulletin … Read more

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