Spring Cleaning Your Google Analytics 4: What You Need to Know
Spring clean your GA4! Fix settings, clean data, and audit events for better insights and smarter decisions.
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Google Quality Raters Now Analyze Whether Content is AI-Generated
Google warns against low-quality AI content, urging businesses to create original, valuable content for SEO success.
Google Maps Use Google Gemini To Combat Fake Reviews
Google uses Gemini AI to block fake reviews and risky profile edits, helping businesses build trust and protect SEO.
Google Analytics 4 Unveils Generated Insights Feature to Explain Data Fluctuations
GA4’s new Generated Insights feature detects and explains data changes fast, helping advertisers react quicker.
Marketing Interview Series with Neal Lally, Director of Marketing at 505-Junk
Neal Lally shares his journey from sales to marketing, leading 505-Junk’s strategy with SEO, AI, and local brand building.
GA4 Annotations Are Now Here
Easily add annotations in GA4 to track events, explain data changes, and highlight key insights for your team.
Google Processes over 5 trillion Searches Each Year
Google now processes over 5 trillion searches per year, highlighting its growth and the continued rise of Google Search.
What’s the Future of Google Analytics?
Google Analytics has long been viewed as the industry standard for measuring success in digital marketing. However, the expectation that Google Analytics can provide perfect data is a misconception. Starting in 2025, we should focus our data analytics efforts on using Google Analytics to identify trends and directionality rather than focusing on absolute numbers. The … Read more
Marketing Interview Series with Jeff Cuz, Director of Digital and eCommerce at CaseMogul
Jeff Cruz is the Digital Director for CaseMogul, a phone repair and accessories retailer with over 17 locations across Western Canada. Jeff oversees the Ecommerce and Digital Marketing teams in order to give their customers the best online experience possible. He has been creating digital experiences since the mid 90’s when he created a Bulletin … Read more
