3 Reasons Why Imported Audiences from GA4 to Google Ads Are Smaller

3 Reasons Why Imported Audiences from GA4 to Google Ads Are Smaller Have you ever wondered why the audience you imported from GA4 to Google Ads seems smaller than expected? Let’s explore a few reasons behind this discrepancy: Reporting Delays It’s not uncommon to experience reporting delays between GA4 and Google Ads. Data processing times … Read more

Hotel SEO Audit: 6 Tips and Tricks

Hotel SEO Audit

Let’s explore the essential aspects of a hotel SEO audit and how RW Digital can be your ally in optimizing your online presence.

Categories SEO

5 Reasons for GA4 and Universal Analytics Conversion Discrepancies

GA4 Conversions

5 Reasons for GA4 and Universal Analytics Conversion Discrepancies It’s common to encounter disparities in conversion metrics when comparing Google Analytics 4 (GA4) with Universal Analytics (UA). These variations can often leave businesses scratching their heads, wondering why the numbers don’t align. To shed light on this issue, we’ll delve into the most prevalent causes … Read more

What are Calculated Metrics in GA4?

GA4 Calculated Metrics

What are GA4 Calculated Metrics? Google Analytics 4 (GA4) calculated metrics allow you to merge various metrics to generate new ones that can be employed in your reports. After creating a GA4 calculated metric, you have the flexibility to integrate them into standard reports and incorporate them within custom exploration reports. For example, consider crafting … Read more

Calgary SEO for the Tourism and Hospitality Industry

Calgary SEO

n this article, we’ll explore the importance of SEO for the tourism and hospitality industry in Calgary and provide valuable insights on how to leverage SEO effectively to attract visitors, boost bookings, and stay ahead of the competition.

Categories SEO

Hotel SEO: The Benefits of SEO for Hotels

SEO Hotel

Hotel SEO: The Benefits of SEO for Hotels Google often serves as the first stop for travelers researching their next adventure. This is why hotel SEO has become an indispensable tool for hotels looking to succeed in the competitive hospitality industry. From independent boutique hotels to renowned chains, the benefits of hotel SEO are paramount … Read more

Categories SEO

SEO Vancouver: Keyword Research Tips for Targeting Vancouver Audiences

SEO Vancouver

For businesses in Vancouver, reaching the local audience is essential for success. To achieve this, you need to understand what Vancouverites are searching for online and how to tailor your content to their needs. In this blog post, we’ll explore some effective keyword research tips for targeting Vancouver audiences.

Categories SEO