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5 Google Analytics 4 (GA4) Audiences You Should Create For Your Shopify Website Google Analytics 4 (GA4) presents a wide range of invaluable features, with one standout being the capacity to craft tailored audiences. This functionality empowers you to create audience segments based on precise criteria, fostering targeted data analysis. Additionally, GA4 lets you custom … Read more

GA4 audiences are segments of users that meet particular conditions. These conditions can be defined using dimensions, metrics, or events.

What Is User Engagement in GA4 To grasp the concept of engagement rate, we must first define what is considered an engaged session, according to Google Analytics 4. An engaged session, as per Google Analytics 4’s definition, falls into one of the following categories: Lasts 10 seconds or more (the time period can be adjusted … Read more

5 Google Analytics 4 Mistakes Everyone Should Avoid Google Analytics 4 (GA4) is the latest version of Google-powered analytics tool. The new analytics tool offers a wide range of powerful features while using machine learning to provide more insightful data that businesses can use to better understand their clients and improve the efficiency of their … Read more

How to Set Up a GA4 Report Comparing New Visitors and Returning Visitors In Google Analytics 4 (GA4), new visitors are generally referred to as users who visit a website for the first time. Returning visitors, on the other hand, are users who have previously visited the website and are revisiting it. Unlike Universal Analytics, … Read more