Hotel SEO: 6 SEO Tips Hotels Should Use

Hotel SEO

Hotel SEO: 6 SEO Tips Hotels Should Use As travelers begin to explore the world once more, hotels are actively engaged in digital marketing efforts to draw them to their establishments and promote additional services, such as conference rooms or catering to local businesses. Among the various digital marketing strategies, one of the most effective … Read more

Categories SEO

What is Microsoft Clarity?

Microsoft Clarity

What is Microsoft Clarity? Launched in 2020, Microsoft Clarity is a unique data analytics tool that aims to bridge the gap between traditional web analytics and actual user experiences. Unlike traditional analytics that primarily provide only qualitative data such as clicks, page views, and bounce rates, Microsoft Clarity delves into the qualitative aspects of user … Read more

5 Google Analytics 4 (GA4) Audiences You Should Create For Your Shopify Website

Shopify GA4

5 Google Analytics 4 (GA4) Audiences You Should Create For Your Shopify Website Google Analytics 4 (GA4) presents a wide range of invaluable features, with one standout being the capacity to craft tailored audiences. This functionality empowers you to create audience segments based on precise criteria, fostering targeted data analysis. Additionally, GA4 lets you custom … Read more

What Is User Engagement in GA4

GA4 Engagement Rate

What Is User Engagement in GA4 To grasp the concept of engagement rate, we must first define what is considered an engaged session, according to Google Analytics 4. An engaged session, as per Google Analytics 4’s definition, falls into one of the following categories: Lasts 10 seconds or more (the time period can be adjusted … Read more

5 Google Analytics 4 Mistakes Everyone Should Avoid

Google Analytics 4

5 Google Analytics 4 Mistakes Everyone Should Avoid Google Analytics 4 (GA4) is the latest version of Google-powered analytics tool. The new analytics tool offers a wide range of powerful features while using machine learning to provide more insightful data that businesses can use to better understand their clients and improve the efficiency of their … Read more