Google Analytics 4: 7 Things You Should Know

Google Analytics 4

Google Analytics 4: 7 Things You Should Know Google Analytics 4 (GA4) is the latest version of Google Analytics. It will replace its predecessor, Universal Analytics (UA). Google announced that Universal Analytics will stop processing new hits starting from July 1, 2023, which means that Universal Analytics will stop collecting data on that date. All … Read more

6 SEO Metrics Businesses Should Consider

SEO metrics

6 SEO Metrics Businesses Should Consider Average position ranking One of the most important SEO metrics that you should keep track of is your website’s search ranking for a particular keyword orset of keyword phrases. For example, if you’re a Toronto law firm and you have created a “Commercial Real Estate Lawyer” landing page, you … Read more

Categories SEO

6 Simple SEO Tips to Boost Your Website Search Ranking for 2022

SEO 2022

With 2022 on the way and lots of things continuing to change in the world, search engine optimization, or SEO, remains a critical aspect of a company’s overall digital marketing. SEO helps a website appear higher on search results when their target audience is searching for products or services related to the company. This is especially important in today’s highly digitalized world.

Categories SEO

What Are Negative Keywords And Why Do You Need to Include Them In Your Google Ads Campaigns?

Google Ads Negative Keywords

What Are Negative Keywords And Why Do You Need to Include Them In Your Google Ads Campaigns? Negative keywords let you exclude search terms from your campaigns and bid on specific keywords related to your customers’ interests. Using negative keywords improves your targeting and increases your advertising ROI. How Negative Keywords Work When researching negative … Read more

6 Google Analytics Custom Alerts You Should Create To Track Website Irregularities!

Google Analytics Custom Alert

6 Google Analytics Custom Alerts You Should Create To Track Website Irregularities! Google Analytics’ Custom Alerts feature lets you create alerts based on conditions you specify. For example, you can set an alert for when the number of website visitors to a landing page on your website increases by 200% day-over-day. Setting up and receiving … Read more

5 Top Questions About SEO Answered!

SEO Tips

Search engine optimization, commonly known as SEO, is an industry jargon that gets thrown around in meetings. What is SEO exactly? We will answer five commonly asked questions about SEO in this article!

Categories SEO