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What Are Negative Keywords And Why Do You Need to Include Them In Your Google Ads Campaigns? Negative keywords let you exclude search terms from your campaigns and bid on specific keywords related to your customers’ interests. Using negative keywords improves your targeting and increases your advertising ROI. How Negative Keywords Work When researching negative … Read more
6 Google Analytics Custom Alerts You Should Create To Track Website Irregularities! Google Analytics’ Custom Alerts feature lets you create alerts based on conditions you specify. For example, you can set an alert for when the number of website visitors to a landing page on your website increases by 200% day-over-day. Setting up and receiving … Read more
Search engine optimization, commonly known as SEO, is an industry jargon that gets thrown around in meetings. What is SEO exactly? We will answer five commonly asked questions about SEO in this article!
5 Risky SEO Tactics You Should Avoid At All Cost Search engine optimization, or SEO, is a critical element of a website’s overall digital marketing. By engaging in effective SEO tactics such as writing informative content on your website or improving your website’s pagespeed to deliver optimal user-experience, your website will increase its chance of … Read more
Tessa Elliott is the Partnerships and Marketing Lead at Hubly, a Vancouver based SaaS company and start-up.
5 Google Ads Tips for Vancouver Businesses in 2022 Google Ads is one of the most effective digital marketing programs to drive conversions and sales. With Google Ads, you can only pay advertising dollars when a user clicks on your ad that appears after the user searches for a search term that you bid for … Read more
Lorenzo has an extensive background in marketing within the non-profit and cultural sectors, working on building promotional partnerships, driving awareness, and creating engaging and thought provoking content.
SEO for Toronto Businesses: 8 SEO Tips Toronto Businesses Should Use With more shoppers searching on Google for products or services or information, search engine optimization, commonly known as SEO, has emerged as one of the most important digital marketing programs for any small business. SEO entails the process of increasing a website’s search ranking … Read more
8 SEO Tips Vancouver Businesses Should Use for Their Websites SEO, is the process of increasing a website’s search ranking, mostly for Google search results, through technical implementations and creative and effective content writing. While the digital marketing space has changed drastically each year, the importance of SEO remains critical to a business’ overall digital … Read more
Google Ads for Beginners: Ads Not Showing on Google? Here’s Why You wrote your ad copy and launched your Google Ads search campaign,only to find out that your ads aren’t showing up. Why? Here are several reasons why your Google Ads are not showing up in search results, and also how you can fix it. … Read more