How to Filter Google Analytics 4 (GA4) Standard Reports by Event Name
Create a filter in Google Analytics 4 standard reports to view specific events by traffic source or page. Contact us for help!
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5 Predictions on How AI Will Impact SEO in 2025
Discover how AI will reshape SEO by 2025, from automating tasks to refining SERP features, image SEO, and user experience.
Google Analytics 4: 8 Things You Should Do When You Setup Google Analytics 4
Creating a Google Analytics 4 (GA4) property and adding your GA4 property stream ID to your website is the first step in collecting data to better understand your audience and enhance the effectiveness of your marketing campaigns. To ensure that your GA4 property collects data accurately and minimizes data loss or corruption, it’s essential to … Read more
Microsoft Clarity and GA4 Integration
What is Microsoft Clarity? Microsoft Clarity is a free Microsoft-powered analytics tool that helps you understand how people use your website by showing heatmaps and session recordings. Microsoft Clarity Heatmaps Heatmaps show where users click the most on your website and how far down they scroll. This helps you see which parts of your page … Read more
7 Reasons Why Your Google Ads Conversions Aren’t Working
Discover 7 common reasons your Google Ads conversions may not be tracking and how to fix each issue effectively.
How Much Energy Do Google Search and ChatGPT Use?
With our increasing reliance on technology, every click, query, and response incurs an energy cost. But just how much energy is expended every time we turn to Google or ChatGPT to find answers? This post explores the energy and environmental impact of these digital tools, putting their usage into perspective. Google Search Energy Consumption: Small … Read more
Attribution Models in GA4 Explained
A GA4 attribution model is a data-based method used to decide how to give credit to different marketing steps that lead to a key event.
GA4 Outbound Links: How to Track Them
Use Enhanced Measurement in GA4 to track external link clicks as events, gaining valuable insights into user interactions!
Why You Should Not Use Google Analytics 4 Benchmarking Feature
Use GA4’s Benchmarking feature to compare site metrics with industry peers, but note limitations in context and metric standards.
Dow Jones and NY Post Accuse Perplexity of Massive ‘Unlawful’ Content Use
News Corp sues AI startup Perplexity for copyright infringement, alleging unlawful use of content from WSJ & NY Post.