5 Local SEO Tips Every Business Should Use

5 Local SEO Tips Every Business Should Use Local SEO refers to optimizing a website’s visibility for local search terms on local search results. For example, you can use local SEO to improve your website’s search ranking for local search queries such as “Toronto SEO”, “SEO audit Toronto”, “Google Ads Toronto”, or “Google Analytics consulting … Read more

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7 New Canadian Consumer Retail Stats that We Bet You Didn’t Know About

7 New Canadian Consumer Retail Stats that We Bet You Didn’t Know About As more businesses are re-opening and Canadian consumers are out shopping, new consumer behaviours have emerged. Like consumers across the globe, Canadian consumer behaviours are different from their behaviours pre-pandemic and their shopping patterns have adjusted accordingly to adapt to new health … Read more

Google Ads Digital Marketing Tips: 5 Approaches Vancouver Small Businesses Can Use

Google Ads Marketing

Google Ads Digital Marketing Tips: 5 Approaches Vancouver Small Businesses Can Use Google Ads is one of the effective digital marketing platforms that helps small businesses generate quality website traffic from shoppers who are likely to convert on a website – whether it’s making a purchase or submitting a contact form. While many small businesses … Read more

Digital Marketing Interview With Wendy Tsui, Marketing Manager at Gateway Theatre

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Digital Marketing Interview With Wendy Tsui, Marketing Manager at Gateway Theatre How has the current health situation impacted Gateway Theatre or other non-profit organizations It would be an understatement to say that the pandemic has turned our world completely upside down as in-person events were the core of our organization. Sadly, we have had to … Read more

Digital Marketing Interview with Rebecca Tow, Group Marketing Manager at Auto West Group

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Digital Marketing Interview with Rebecca Tow, Group Marketing Manager at Auto West Group How has the current health situation impacted automotive marketing? Traditionally the automotive business has been done mostly in person, but the shift towards online buying for the Canadian automotive industry was imminent, and anticipated. Most if not all automotive dealerships and OEM … Read more

6 Digital Marketing Tips for Vancouver Businesses in 2021

Digital Marketing Tips Vancouver

6 Digital Marketing Tips for Vancouver Businesses in 2021 2020 has been the year of digital marketing. With more businesses incentivized to invest more into digital marketing and optimize their websites, the digital space continues to grow as an integral part of a business. More businesses are using Facebook Shopping to leverage social media in … Read more

Shocking! Website Layout Changes Can Affect Your Website SEO!

Risky SEO Tactics

Shocking! Website Layout Changes Can Affect Your Website SEO! During a recent Google Office Hours hangout session, an attendee asks John Mueller, Webmaster Trends Analyst at Google, if changing a web design layout can affect a website’s search ranking. Unhestitantly, Mueller replies that web design layout changes can affect a site’s search ranking. The reason … Read more