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Saman Saadat Sanei, Digital Marketing Strategist at Brian Jessel BMW What are your top 5 analytics tools and why do you use them? Google Analytics: I use Google Analytics on a weekly and sometimes daily basis. In Google Analytics, I track our current digital campaigns (organic, paid, and other channels) and the visitors’ behaviors on … Read more
Learn about the future trends and current challenges of content marketing in our interview with Jamil, Marketing and Communications Manager at Innovate BC.
Nadheera Udawatthe is currently a Scrum Leader at HSBC. He was previously working as a Digital Analytics Specialist at Insurance Corporation of British Columbia (ICBC) and Digital Media Executive at Neo@Ogilvy.
Lincoln Lam works as the Digital Marketing Manager for Jim Pattison Auto Group. He has worked in the marketing for over 11 years and holds a Bachelors In Design from Emily Carr University.
Top 10 Questions about SEO Answered Yaay, you have finally set up your business website! But it’s been six months, and it’s not getting as much recognition as you would want. It doesn’t pop up in search engine results or come up when searching for information relevant to your industry. What could be wrong? Well, … Read more
How Brand Discovery Is Evolving For Shoppers Consumers use the web to seek answers, suggestions, how-to tips, and stay updated on topics they’re interested in. With the easy access to mobile devices or desktops and the ability to search for information online or scroll through images or feeds, using the web to gain info has … Read more
6 Events You Must Track Using Google Tag Manager Google Tag Manager is a free Google-powered tag management system that lets you set up track and measure website interactions. For example, you can track the number of clicks a button receives or how far users scroll down a webpage. The data can be integrated with … Read more