GA4 and Google Ads: How Calgary Businesses Can Maximize Google Ads Performance
Learn how Calgary businesses can integrate GA4 with Google Ads to improve campaign performance, target audiences, and track ROI.
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Keyword Research Tips for Calgary Businesses
Improve your Calgary business’ local SEO using targeted keyword research tips and tools such as Google Ads Keyword Planner and SEMRush.
Local SEO Calgary: How to Get Your Calgary Business to Rank on Google Maps
Improve your local visibility in Calgary! Optimize your Google Business Profile to rank higher in Google Maps search results.
6 SEO Trends to Watch in 2025
Stay ahead in SEO with 2025 trends: AI-driven search, user-focused design, zero-click strategies, and quality content focus.
How to Filter Google Analytics 4 (GA4) Standard Reports by Event Name
Create a filter in Google Analytics 4 standard reports to view specific events by traffic source or page. Contact us for help!
5 Predictions on How AI Will Impact SEO in 2025
Discover how AI will reshape SEO by 2025, from automating tasks to refining SERP features, image SEO, and user experience.
Google Analytics 4: 8 Things You Should Do When You Setup Google Analytics 4
Creating a Google Analytics 4 (GA4) property and adding your GA4 property stream ID to your website is the first step in collecting data to better understand your audience and enhance the effectiveness of your marketing campaigns. To ensure that your GA4 property collects data accurately and minimizes data loss or corruption, it’s essential to … Read more
Microsoft Clarity and GA4 Integration
What is Microsoft Clarity? Microsoft Clarity is a free Microsoft-powered analytics tool that helps you understand how people use your website by showing heatmaps and session recordings. Microsoft Clarity Heatmaps Heatmaps show where users click the most on your website and how far down they scroll. This helps you see which parts of your page … Read more
7 Reasons Why Your Google Ads Conversions Aren’t Working
Discover 7 common reasons your Google Ads conversions may not be tracking and how to fix each issue effectively.
How Much Energy Do Google Search and ChatGPT Use?
With our increasing reliance on technology, every click, query, and response incurs an energy cost. But just how much energy is expended every time we turn to Google or ChatGPT to find answers? This post explores the energy and environmental impact of these digital tools, putting their usage into perspective. Google Search Energy Consumption: Small … Read more