Attribution Models in GA4 Explained
A GA4 attribution model is a data-based method used to decide how to give credit to different marketing steps that lead to a key event.
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GA4 Outbound Links: How to Track Them
Use Enhanced Measurement in GA4 to track external link clicks as events, gaining valuable insights into user interactions!
Why You Should Not Use Google Analytics 4 Benchmarking Feature
Use GA4’s Benchmarking feature to compare site metrics with industry peers, but note limitations in context and metric standards.
Dow Jones and NY Post Accuse Perplexity of Massive ‘Unlawful’ Content Use
News Corp sues AI startup Perplexity for copyright infringement, alleging unlawful use of content from WSJ & NY Post.
Google’s AI Struggles: 43% of Finance Summaries Are Inaccurate, Recent Study Reveals
Study reveals 43% of Google’s AI finance summaries are misleading, highlighting risks in relying on AI for complex topics.
Reddit Introduces AI-Powered Keyword Ad Targeting Features
Reddit is improving its digital advertising platform with new keyword targeting capabilities, aiming to enhance ad relevance and performance for advertisers. New key features Key benefits Reddit’s update to Keyword Targeting can help you reach your audience more accurately, leading to better conversion rates, lower costs, and easier campaign management. By focusing on the right … Read more
Google Analytics 4 Introduces Real-Time Pages Report
Google Analytics 4 has added a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Key Features in Real-Time Pages Report Two summary cards sit at the top of the GA4 real-time pages report: Below these summary cards, you will find a detailed table showing active users by page path … Read more
Key Google Search Console Metrics to Track Every Month
Tracking SEO metrics in Google Search Console is useful to assure that your SEO rankings are performing well and your website is maintained and optimized for SEO. Here are top Google Search Console metrics you should keep track each month. Page Indexing This report shows whether your pages are being indexed by Google and making … Read more
Hotel SEO Tips for 2025 and Beyond
Consumers will continue to rely on Google for hotel and travel searches, making SEO an important aspect of hotel marketing in 2025 and beyond. To help your hotel stay ahead in the hotel SEO game, here are some hotel SEO tips you can implement on your website. Write Authentic Content According to Your Hotel Brand … Read more
Yelp Sues Google: Claims of Illegal Local Search Monopoly
In a significant legal move, Yelp has filed a lawsuit against Google, alleging a search engine monopoly promoting its own reviews. This follows a recent antitrust ruling finding Google guilty of monopolistic practices in its search engine operations. Yelp argues the dominance of Google is stifling competition and limiting consumer choice. Yelp claims Google unfairly … Read more