Google Chrome is Removing One of the Most Popular Ad Blockers, uBlock Origin, from the Chrome Web Store

Ad Blocker

Google Chrome is Removing One of the Most Popular Ad Blockers, uBlock Origin, from the Chrome Web Store If you’re like most internet users, you probably likely use Google Chrome for browsing. It’s also possible that you’re using an ad blocker for Google Chrome. Google isn’t very happy about the use of ad blockers, for … Read more

3 Reasons Why Imported Audiences from GA4 to Google Ads Are Smaller

3 Reasons Why Imported Audiences from GA4 to Google Ads Are Smaller Have you ever wondered why the audience you imported from GA4 to Google Ads seems smaller than expected? Let’s explore a few reasons behind this discrepancy: Reporting Delays It’s not uncommon to experience reporting delays between GA4 and Google Ads. Data processing times … Read more

What Are Negative Keywords And Why Do You Need to Include Them In Your Google Ads Campaigns?

Google Ads Negative Keywords

What Are Negative Keywords And Why Do You Need to Include Them In Your Google Ads Campaigns? Negative keywords let you exclude search terms from your campaigns and bid on specific keywords related to your customers’ interests. Using negative keywords improves your targeting and increases your advertising ROI. How Negative Keywords Work When researching negative … Read more