5 Google Ads Tips for Vancouver Businesses in 2022

Vancouver Startup

5 Google Ads Tips for Vancouver Businesses in 2022 Google Ads is one of the most effective digital marketing programs to drive conversions and sales. With Google Ads, you can only pay advertising dollars when a user clicks on your ad that appears after the user searches for a search term that you bid for … Read more

Google Ads Keyword Match Type Changes Every Business Should Know

Google Ads Keyword Phrase

Advertisers can bid on keywords that are related to their businesses or products or services and serve their Google search ads on Google search results. For example, a mechanic shop can bid on the keyword phrase “oil change” and show their Google search ad for related queries on search results.

What Is Google Ads Recommendations and Why It Matters To You

Google Ads New Features

What Is Google Ads Recommendations and Why It Matters To You Recommendations is a section in your Google Ads account that is dedicated to help you improve the performance of your campaigns. Recommendations make suggestions by auditing your Google Ads account and perform the following analysis: Assess historical data and current online trends Recommendations looks at your campaigns historical … Read more

Google Ads Digital Marketing Tips: 5 Approaches Vancouver Small Businesses Can Use

Google Ads Marketing

Google Ads Digital Marketing Tips: 5 Approaches Vancouver Small Businesses Can Use Google Ads is one of the effective digital marketing platforms that helps small businesses generate quality website traffic from shoppers who are likely to convert on a website – whether it’s making a purchase or submitting a contact form. While many small businesses … Read more

Google Tests Ads on Local Business Listings In Its New Pilot Program

Google Ads Local Businesses

Google Tests Ads on Local Business Listings In Its New Pilot Program Google is now testing third-party ads on Google business listings by displaying ads on businesses’ listings. The test is currently implemented on restaurants and other industry categories. Google has implemented a similar test back in 2017 as well as last year in 2019. … Read more

5 Tips For Managing Your Google Ads Campaigns During COVID-19

5 Tips For Managing Your Google Ads Campaigns During COVID-19 Don’t use COVID-19 or virus-related keywords Google Ads has banned all campaigns that bid on the keyword “COVID-19” or use “COVID-19” in their ad copy. Hence, you shouldn’t use the keyword. More, you should prevent using words that have double meanings and are relevant to … Read more