Advertisers can bid on keywords that are related to their businesses or products or services and serve their Google search ads on Google search results. For example, a mechanic shop can bid on the keyword phrase “oil change” and show their Google search ad for related queries on search results.
Google Tests Ads on Local Business Listings In Its New Pilot Program Google is now testing third-party ads on Google business listings by displaying ads on businesses’ listings. The test is currently implemented on restaurants and other industry categories. Google has implemented a similar test back in 2017 as well as last year in 2019. … Read more
5 Tips For Managing Your Google Ads Campaigns During COVID-19 Don’t use COVID-19 or virus-related keywords Google Ads has banned all campaigns that bid on the keyword “COVID-19” or use “COVID-19” in their ad copy. Hence, you shouldn’t use the keyword. More, you should prevent using words that have double meanings and are relevant to … Read more