Google Analytics 4

Review GA4 settings quarterly—access, changes, emails, and search history—to maintain security, accuracy, and efficiency.

GA4 uses machine learning to identify key events, track user actions, and improve insights with new one-click features.

GA4 now shows Merchant Center tips to help fix product disapprovals and improve visibility on Google Shopping.

Learn how to use Google Looker Studio to view website traffic data by day of the week and time of day in GA4.

Learn how Calgary businesses can integrate GA4 with Google Ads to improve campaign performance, target audiences, and track ROI.

Create a filter in Google Analytics 4 standard reports to view specific events by traffic source or page. Contact us for help!

Creating a Google Analytics 4 (GA4) property and adding your GA4 property stream ID to your website is the first step in collecting data to better understand your audience and enhance the effectiveness of your marketing campaigns. To ensure that your GA4 property collects data accurately and minimizes data loss or corruption, it’s essential to … Read more

What is Microsoft Clarity? Microsoft Clarity is a free Microsoft-powered analytics tool that helps you understand how people use your website by showing heatmaps and session recordings. Microsoft Clarity Heatmaps Heatmaps show where users click the most on your website and how far down they scroll. This helps you see which parts of your page … Read more

A GA4 attribution model is a data-based method used to decide how to give credit to different marketing steps that lead to a key event.

Use Enhanced Measurement in GA4 to track external link clicks as events, gaining valuable insights into user interactions!