Google Analytics 4

Learn how Calgary businesses can integrate GA4 with Google Ads to improve campaign performance, target audiences, and track ROI.

Create a filter in Google Analytics 4 standard reports to view specific events by traffic source or page. Contact us for help!

Creating a Google Analytics 4 (GA4) property and adding your GA4 property stream ID to your website is the first step in collecting data to better understand your audience and enhance the effectiveness of your marketing campaigns. To ensure that your GA4 property collects data accurately and minimizes data loss or corruption, it’s essential to … Read more

What is Microsoft Clarity? Microsoft Clarity is a free Microsoft-powered analytics tool that helps you understand how people use your website by showing heatmaps and session recordings. Microsoft Clarity Heatmaps Heatmaps show where users click the most on your website and how far down they scroll. This helps you see which parts of your page … Read more

A GA4 attribution model is a data-based method used to decide how to give credit to different marketing steps that lead to a key event.

Google Analytics 4 has added a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Key Features in Real-Time Pages Report Two summary cards sit at the top of the GA4 real-time pages report: Below these summary cards, you will find a detailed table showing active users by page path … Read more

404 errors occur when a web page can’t be found, often leading to a page that looks something like this.   A 404 error happens when a user enters a non-existent URL. This could be due to a typo or an attempt to access a page that doesn’t exist. For example, a user might accidentally … Read more

Google’s new tag diagnostics tool checks your site/app for correct base GA tags, missing tags, domain setup in GA4, and conversion linking.

GA4 excludes traffic from known bots and spiders by default. Here are additional actions you can take to further exclude or filter out bot traffic in GA4.

GA4 and UA have several key differences, specifically about how data is collected, processed, and analyzed.