Google Analytics 4

Use GA4’s Benchmarking feature to compare site metrics with industry peers, but note limitations in context and metric standards.

Google Analytics 4 has added a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Key Features in Real-Time Pages Report Two summary cards sit at the top of the GA4 real-time pages report: Below these summary cards, you will find a detailed table showing active users by page path … Read more

404 errors occur when a web page can’t be found, often leading to a page that looks something like this.   A 404 error happens when a user enters a non-existent URL. This could be due to a typo or an attempt to access a page that doesn’t exist. For example, a user might accidentally … Read more

Google’s new tag diagnostics tool checks your site/app for correct base GA tags, missing tags, domain setup in GA4, and conversion linking.

GA4 excludes traffic from known bots and spiders by default. Here are additional actions you can take to further exclude or filter out bot traffic in GA4.

GA4 and UA have several key differences, specifically about how data is collected, processed, and analyzed.

Ensure your GA4 property is set up correctly with this checklist. Contact our GA4 consultants for further assistance!

The new GA4 metrics, called “User Key Event Rate” and “Session Key Event Rate,” will appear in User Acquisition and Traffic Acquisition reports.

Assuring your Google Analytics 4 property is setup properly is instrumental in collecting accurate website data (as much as possible). Here are the top eight GA4 best practices businesses should use.

Google Analytics 4 (GA4) has recently introduced several new features that promise to improve your data analysis capabilities.