How to Get Bounce Rate in GA4?
Learn how GA4 measures bounce rate differently from Universal Analytics, and how to include bounce rate in your standard reports.
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Google Analytics 4
How to See User Journey in GA4
Analyzing website user behavior is crucial for assessing website performance. GA4 provides valuable insights into user navigation.
Exclude Referral Traffic in GA4: How to Guide
Occasionally, GA4 may capture irrelevant or undesirable traffic, such as spam. Here’s how you can exclude unwanted referral traffic.
GA4 Tips for 2024
Discover 9 powerful GA4 tips for maximizing business and marketing performance post-upgrade. Leverage GA4’s functionalities in 2024!
Google signals will be removed from the reporting identity on February 12, 2024
This new change will apply to all of your GA4 properties and will only affect reporting features. Google Analytics will still collect Google signals, when enabled, to be used in demographics and interests reporting.
What Is GA4 Unassigned Channel?
Unassigned traffic in GA4 is website traffic that isn’t part of any of Google Analytics 4’s default channels groups.
Import Audience From GA4 to Google Ads: Tips and Tricks
Learn how to import Google Analytics 4 audiences into Google Ads and leverage the audiences to improve conversion or tap new markets.
3 Reasons Why Imported Audiences from GA4 to Google Ads Are Smaller
3 Reasons Why Imported Audiences from GA4 to Google Ads Are Smaller Have you ever wondered why the audience you imported from GA4 to Google Ads seems smaller than expected? Let’s explore a few reasons behind this discrepancy: Reporting Delays It’s not uncommon to experience reporting delays between GA4 and Google Ads. Data processing times … Read more
5 Reasons for GA4 and Universal Analytics Conversion Discrepancies
5 Reasons for GA4 and Universal Analytics Conversion Discrepancies It’s common to encounter disparities in conversion metrics when comparing Google Analytics 4 (GA4) with Universal Analytics (UA). These variations can often leave businesses scratching their heads, wondering why the numbers don’t align. To shed light on this issue, we’ll delve into the most prevalent causes … Read more
What are Calculated Metrics in GA4?
What are GA4 Calculated Metrics? Google Analytics 4 (GA4) calculated metrics allow you to merge various metrics to generate new ones that can be employed in your reports. After creating a GA4 calculated metric, you have the flexibility to integrate them into standard reports and incorporate them within custom exploration reports. For example, consider crafting … Read more