Google Analytics 4

Google’s new tag diagnostics tool checks your site/app for correct base GA tags, missing tags, domain setup in GA4, and conversion linking.

GA4 excludes traffic from known bots and spiders by default. Here are additional actions you can take to further exclude or filter out bot traffic in GA4.

GA4 and UA have several key differences, specifically about how data is collected, processed, and analyzed.

Ensure your GA4 property is set up correctly with this checklist. Contact our GA4 consultants for further assistance!

The new GA4 metrics, called “User Key Event Rate” and “Session Key Event Rate,” will appear in User Acquisition and Traffic Acquisition reports.

Assuring your Google Analytics 4 property is setup properly is instrumental in collecting accurate website data (as much as possible). Here are the top eight GA4 best practices businesses should use.

Google Analytics 4 (GA4) has recently introduced several new features that promise to improve your data analysis capabilities.

Switching from UA to GA4 can be challenging, especially for migrating goals. Here’s how to transfer your goals to Google Analytics 4.

Data Import in Google Analytics 4 Are you looking to make the most out of your Google Analytics 4 data? One way to do this is by importing additional data, such as ad cost data, into your GA4 reports. In this guide, we’ll walk you through the process step-by-step, making it easy to understand and … Read more