Google Analytics 4 Archives - Page 4 of 7 - RW Digital - Vancouver Digital Marketing Agency

GA4 for Hotels: How GA4 Helps Hotels Improve Bookings

November 26, 2024March 13, 2024 by rw5603

Let’s learn how hotels can leverage GA4 to improve their digital marketing and online bookings.

GA4 Tips for 2024

February 14, 2024 by rw5603

Discover 9 powerful GA4 tips for maximizing business and marketing performance post-upgrade. Leverage GA4’s functionalities in 2024!

Google signals will be removed from the reporting identity on February 12, 2024

December 12, 2023 by rw5603

This new change will apply to all of your GA4 properties and will only affect reporting features. Google Analytics will still collect Google signals, when enabled, to be used in demographics and interests reporting.

What Is GA4 Unassigned Channel?

December 12, 2023November 24, 2023 by rw5603

Unassigned traffic in GA4 is website traffic that isn’t part of any of Google Analytics 4’s default channels groups.

Import Audience From GA4 to Google Ads: Tips and Tricks

November 21, 2023November 20, 2023 by rw5603

Learn how to import Google Analytics 4 audiences into Google Ads and leverage the audiences to improve conversion or tap new markets.

3 Reasons Why Imported Audiences from GA4 to Google Ads Are Smaller

November 26, 2024November 20, 2023 by rw5603

3 Reasons Why Imported Audiences from GA4 to Google Ads Are Smaller Have you ever wondered why the audience you imported from GA4 to Google Ads seems smaller than expected? Let’s explore a few reasons behind this discrepancy: Reporting Delays It’s not uncommon to experience reporting delays between GA4 and Google Ads. Data processing times … Read more

5 Reasons for GA4 and Universal Analytics Conversion Discrepancies

November 7, 2023November 6, 2023 by rw5603

5 Reasons for GA4 and Universal Analytics Conversion Discrepancies It’s common to encounter disparities in conversion metrics when comparing Google Analytics 4 (GA4) with Universal Analytics (UA). These variations can often leave businesses scratching their heads, wondering why the numbers don’t align. To shed light on this issue, we’ll delve into the most prevalent causes … Read more

What are Calculated Metrics in GA4?

November 4, 2023November 4, 2023 by rw5603

What are GA4 Calculated Metrics? Google Analytics 4 (GA4) calculated metrics allow you to merge various metrics to generate new ones that can be employed in your reports. After creating a GA4 calculated metric, you have the flexibility to integrate them into standard reports and incorporate them within custom exploration reports. For example, consider crafting … Read more