GA4 Anomaly Detection: Tips and Tricks

GA4 Anomaly

An anomaly is a departure from the standard, normal, or expected state of things. In the context of websites, anomalies can manifest as sudden surges in website traffic or significant declines in conversions over a short period. Detecting these anomalies is made possible through the use of Google Analytics 4. Allow us to guide you through the process!

5 Google Analytics 4 (GA4) Audiences You Should Create For Your Shopify Website

Shopify GA4

5 Google Analytics 4 (GA4) Audiences You Should Create For Your Shopify Website Google Analytics 4 (GA4) presents a wide range of invaluable features, with one standout being the capacity to craft tailored audiences. This functionality empowers you to create audience segments based on precise criteria, fostering targeted data analysis. Additionally, GA4 lets you custom … Read more

What Is User Engagement in GA4

GA4 Engagement Rate

What Is User Engagement in GA4 To grasp the concept of engagement rate, we must first define what is considered an engaged session, according to Google Analytics 4. An engaged session, as per Google Analytics 4’s definition, falls into one of the following categories: Lasts 10 seconds or more (the time period can be adjusted … Read more

5 Google Analytics 4 Mistakes Everyone Should Avoid

Google Analytics 4

5 Google Analytics 4 Mistakes Everyone Should Avoid Google Analytics 4 (GA4) is the latest version of Google-powered analytics tool. The new analytics tool offers a wide range of powerful features while using machine learning to provide more insightful data that businesses can use to better understand their clients and improve the efficiency of their … Read more