Does GA4 Use Cookies?

GA4 Cookies

Does GA4 Use Cookies? Yes, Google Analytics 4 (GA4) uses cookies to collect data about website or app usage. GA4 uses cookies to distinguish unique users and sessions, to calculate visitor, session, and campaign data, and to track activity on the site or app. GA4 also uses cookies to store user preferences and data related … Read more

GA4 Guide: Does GA4 Have Views?

GA4 Views

In summary, Google Analytics 4 (GA4) does not have views, but you can use filters in the built-in reports section or create your own exploration reports to see specific data sets in your GA4 property.