Google Analytics 4

Discover Google Analytics 4’s vital metrics, active users and total users, measuring user engagement and behavior for insightful analytics.

5 Google Analytics 4 (GA4) Audiences You Should Create For Your Shopify Website Google Analytics 4 (GA4) presents a wide range of invaluable features, with one standout being the capacity to craft tailored audiences. This functionality empowers you to create audience segments based on precise criteria, fostering targeted data analysis. Additionally, GA4 lets you custom … Read more

GA4 audiences are segments of users that meet particular conditions. These conditions can be defined using dimensions, metrics, or events.

What Is User Engagement in GA4 To grasp the concept of engagement rate, we must first define what is considered an engaged session, according to Google Analytics 4. An engaged session, as per Google Analytics 4’s definition, falls into one of the following categories: Lasts 10 seconds or more (the time period can be adjusted … Read more

5 Google Analytics 4 Mistakes Everyone Should Avoid Google Analytics 4 (GA4) is the latest version of Google-powered analytics tool. The new analytics tool offers a wide range of powerful features while using machine learning to provide more insightful data that businesses can use to better understand their clients and improve the efficiency of their … Read more

How to Set Up a GA4 Report Comparing New Visitors and Returning Visitors In Google Analytics 4 (GA4), new visitors are generally referred to as users who visit a website for the first time. Returning visitors, on the other hand, are users who have previously visited the website and are revisiting it. Unlike Universal Analytics, … Read more

Custom channel groupings are a way of categorizing your website traffic based on specific conditions.

Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into your website and app performance.

Does GA4 Use Cookies? Yes, Google Analytics 4 (GA4) uses cookies to collect data about website or app usage. GA4 uses cookies to distinguish unique users and sessions, to calculate visitor, session, and campaign data, and to track activity on the site or app. GA4 also uses cookies to store user preferences and data related … Read more

Discover how to locate your GA4 measurement ID, a distinctive identifier for tracking your website or app on Google Analytics 4.