5 Trending Consumer Stats And What They Mean to Marketers The global health crisis has drastically accelerated digital transformation for many brands and it has changed how consumers shop. Consumers are doing online searches prior to shopping in-person more often; they are relying on online channels to discover top products or perform product research. Changes … Read more
Traditional Media Crashes As Digital Ad Spend Flourishes in 2020! 2020 has been the year for web and digital marketing. With more businesses using eCommerce, online ordering and curbside pickup, web and digital marketing has solidified as one of the most critical components for businesses. Digital ad spend has increased year-over-year even though overall ad … Read more
7 New Canadian Consumer Retail Stats that We Bet You Didn’t Know About As more businesses are re-opening and Canadian consumers are out shopping, new consumer behaviours have emerged. Like consumers across the globe, Canadian consumer behaviours are different from their behaviours pre-pandemic and their shopping patterns have adjusted accordingly to adapt to new health … Read more
Google announces a possible severe security problem in its Chrome web browser, which would leave users vulnerable if they don’t upgrade.
69% Of Website Content Isn’t Seen By Customers And Prospects, Study Finds A recent research conducted by Contentsquare indicates that 69% of all website content isn’t seen by online users. The research was 12 months long based on 400 global websites in nine different verticals. According to the research, earned or organic traffic represents approximately … Read more
8 Digital Marketing Tips For Small Canadian Businesses During Economic Recovery Use Facebook Catalog as an Online Menu Although Facebook Catalog is normally used to promote fashion or other types of consumer products, it can also be used as a food menu. Instead of adding a pair of shoes or a sweater to the product … Read more
Google Chrome’s Incognito Mode is now facing a $5 billion class-action lawsuit which alleges Google Chrome tracking users during private browsing sessions.