Search engine optimization, or SEO, is the process of improving a website’s ranking in search engine results pages (SERPs). There are several SEO techniques a marketer can implement to improve a website’s search ranking: increasing a website’s pagespeed, incorporating keywords related to product or service pages in title tags, and earning quality backlinks are all effective ways to improve a website’s search ranking.
5 International SEO Tips for Targeting a Particular Country The wide usage of eCommerce stores globally has created a tremendous opportunity for small to mid-sized businesses to sell their products or services worldwide. A fashion retailer based in Vancouver can sell their products via their online shop to customers in Berlin, Germany. A yoga instructor … Read more
SEO Audit: 5 Key Benefits You Should Know A SEO audit is a technical analysis of your website performance which you can use to optimize your site’s search rankings for relevant queries or website pagespeed. A SEO audit provides in-depth insights on areas for improvement for your search ranking performance. For example, a SEO audit … Read more
SEO for Startups: A Beginner’s Guide Startups are always on the lookout for scalable growth tactics that can be done with little or no money. Search engine optimization, or simply SEO, is one of them. SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, … Read more
What are Core Web Vitals and How Do They Affect a Website’s SEO? Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web. Core Web Vitals are the subset of Web Vitals that apply to all web pages. This … Read more
5 Local SEO Tips Every Business Should Use Local SEO refers to optimizing a website’s visibility for local search terms on local search results. For example, you can use local SEO to improve your website’s search ranking for local search queries such as “Toronto SEO”, “SEO audit Toronto”, “Google Ads Toronto”, or “Google Analytics consulting … Read more
6 Common Myths About SEO Debunked! Search engine optimization, or SEO, has been around the digital marketing space for decades. Many digital marketing professionals have shared their advice about SEO, and while some of this advice is helpful, sometimes it may lead you astray when taking action. To help you understand which SEO tips you … Read more
5 Technical SEO Techniques You Should Use To Improve Your Website Search Ranking Before we get into details of the five technical SEO techniques, I want to clarify the difference between crawling and indexing a webpage. The two terms are used interchangeably but they are distinctively different. Crawling is the act of finding a page … Read more
Top 10 Questions about SEO Answered Yaay, you have finally set up your business website! But it’s been six months, and it’s not getting as much recognition as you would want. It doesn’t pop up in search engine results or come up when searching for information relevant to your industry. What could be wrong? Well, … Read more