Lorenzo has an extensive background in marketing within the non-profit and cultural sectors, working on building promotional partnerships, driving awareness, and creating engaging and thought provoking content.
8 SEO Tips Vancouver Businesses Should Use for Their Websites SEO, is the process of increasing a website’s search ranking, mostly for Google search results, through technical implementations and creative and effective content writing. While the digital marketing space has changed drastically each year, the importance of SEO remains critical to a business’ overall digital … Read more
Keyword frequency is defined as the percentage of a keyword or keyword phrase shown on a webpage, divided by the total number of keywords on the page.
7 Local SEO Tips That Toronto Businesses Can Use to Stand Out In Local Google Search Results Gaining more online visibility is especially important for businesses in a competitive market like Toronto’s. By increasing a business’ online visibility, a company will have a greater chance of attracting more prospects to the company website and turning … Read more
The second quarter of 2020 was a tough period for the automotive industry in the United States and Canada. New vehicle sales were down year-over-year and quarter-over-quarter due to temporary closure of dealerships or showrooms.
Watching online videos has become a favourite pastime for many Canadian consumers. With an abundance of video topics and formats – from how-to videos to documentaries – Canadian consumers watch almost any type of videos online.
Conor McNiffe is the Account Director at TRFFK.ca, powered by autoTRADER.ca. He has shared is advice for automotive marketing as well as marketing tips for small businesses!
Jani Tsui is the Director of Marketing at Vancouver Startup Week, a week-long celebration that builds momentum and fosters connections among entrepreneurs, investors, leaders, and friends within the Greater Vancouver startup community.
SEO for Startups: A Beginner’s Guide Startups are always on the lookout for scalable growth tactics that can be done with little or no money. Search engine optimization, or simply SEO, is one of them. SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, … Read more
In today’s highly digitalized world, collecting and analyzing website data is a critical element of any business’ digital marketing strategy.