You Can Now Use Stories Ads to Start Conversations In Messenger Brands can now use Send Message as a call-to-action for Facebook, Instagram and Messenger Stories ads and start conversations on Messenger. You can now set your Facebook ad campaign as Messenger and your ads will have a Send Message call-to-action when the ads are … Read more
Facebook Analytics and Insights: 5 Facebook Page Metrics You Should Track Analyzing your Facebook page data will help you learn more about your Facebook fans’ tastes and preferences. For example, you can analyze your Facebook page data to find out which type of articles different age groups tend to click on or the correlation of … Read more
To help brands discover and identify suitable audiences for companies, YouTube has developed an online tool called Find My Audience.
Google Releases Desktop Search Redesign With Black Ad Label And Favicon For Organic Search Results After a few months of rolling out the redesign on Google mobile search results, Google has released the new redesign on its desktop version. Now, Google search ads will have a black “Ad” label and websites’ favicon’ will appear in … Read more
Google Ads Unveils New Ad Features! The pandemic has presented an opportunity to rethink readiness. For businesses, that means investing in digital tools that enable recovery and growth. For Google, that means adjusting their product roadmap to focus on what’s important to advertisers. At DMEXCO and Advertising Week, Google unveiled innovations in Google Ads that … Read more
What Is Natural Language Processing (NLP) And What Challenge Does It Face? Natural language processing, also known as NLP, is a technique used by software to understand meanings, sentiments, attitudes, and other insights from text. For example, a computer will use natural language processing to understand the meaning and sentiment in the sentence “Jonathan binge … Read more
Saman Saadat Sanei, Digital Marketing Strategist at Brian Jessel BMW What are your top 5 analytics tools and why do you use them? Google Analytics: I use Google Analytics on a weekly and sometimes daily basis. In Google Analytics, I track our current digital campaigns (organic, paid, and other channels) and the visitors’ behaviors on … Read more
Learn about the future trends and current challenges of content marketing in our interview with Jamil, Marketing and Communications Manager at Innovate BC.
Nadheera Udawatthe is currently a Scrum Leader at HSBC. He was previously working as a Digital Analytics Specialist at Insurance Corporation of British Columbia (ICBC) and Digital Media Executive at Neo@Ogilvy.
Lincoln Lam works as the Digital Marketing Manager for Jim Pattison Auto Group. He has worked in the marketing for over 11 years and holds a Bachelors In Design from Emily Carr University.