You Can Now Use Stories Ads to Start Conversations In Messenger

Facebook Messenger

You Can Now Use Stories Ads to Start Conversations In Messenger Brands can now use Send Message as a call-to-action for Facebook, Instagram and Messenger Stories ads and start conversations on Messenger. You can now set your Facebook ad campaign as Messenger and your ads will have a Send Message call-to-action when the ads are … Read more

Google Releases Desktop Search Redesign With Black Ad Label And Favicon For Organic Search Results

Website Redesign

Google Releases Desktop Search Redesign With Black Ad Label And Favicon For Organic Search Results After a few months of rolling out the redesign on Google mobile search results, Google has released the new redesign on its desktop version. Now, Google search ads will have a black “Ad” label and websites’ favicon’ will appear in … Read more

Google Ads Unveils New Ad Features!

Google Ads New Features

Google Ads Unveils New Ad Features! The pandemic has presented an opportunity to rethink readiness. For businesses, that means investing in digital tools that enable recovery and growth. For Google, that means adjusting their product roadmap to focus on what’s important to advertisers. At DMEXCO and Advertising Week, Google unveiled innovations in Google Ads that … Read more

What Is Natural Language Processing (NLP) And What Challenge Does It Face?

Natural Language Processing

What Is Natural Language Processing (NLP) And What Challenge Does It Face? Natural language processing, also known as NLP, is a technique used by software to understand meanings, sentiments, attitudes, and other insights from text. For example, a computer will use natural language processing to understand the meaning and sentiment in the sentence “Jonathan binge … Read more

Saman Saadat Sanei, Digital Marketing Strategist at Brian Jessel BMW

Marketing Interview

Saman Saadat Sanei, Digital Marketing Strategist at Brian Jessel BMW What are your top 5 analytics tools and why do you use them? Google Analytics: I use Google Analytics on a weekly and sometimes daily basis. In Google Analytics, I track our current digital campaigns (organic, paid, and other channels) and the visitors’ behaviors on … Read more