Google will continue to be a vital digital marketing program for Calgary businesses. By ranking higher on Google, Calgary businesses will gain more website traffic and more importantly, customers. Here’s how Calgary businesses can rank higher on Google using the following Calgary SEO approaches.
Optimize Your Google Business Profile
A well-optimized Google Business Profile (GBP) is a cornerstone of local SEO. Include key details such as your primary business category and the services you offer. This increases your chances of appearing in the Google local map pack for searches like “Calgary Toyota dealership” or “Calgary hotel.” Ensure your profile is complete, accurate, and up to date.
Encourage and reply to Google reviews
Positive reviews play a significant role in boosting your GBP’s local map pack ranking. Google reviews that mention service-related keywords like “Calgary RMT” or “Calgary estate lawyer” are particularly beneficial for ranking for service-related keywords. Hence, encourage satisfied customers to leave reviews, and respond to them to foster engagement and build trust. Responding also signals authenticity, which can prevent Google from flagging reviews as fake and potentially deleting them.
Earn Quality Backlinks
Backlinks from credible websites signal to Google that your site is trustworthy and authoritative. The more high-quality backlinks you have, the better your chances of ranking higher in search results. Develop a consistent backlink strategy by creating valuable content that others want to link to and by networking with other reputable Calgary businesses and organizations.
Submit XML Sitemap to Google Search Console
An XML sitemap lists all the pages on your website, helping Google discover and index them. By submitting your sitemap through Google Search Console, you increase the likelihood of your pages appearing in search results for relevant queries.
Write original website content
Google prioritizes authentic, high-quality content. Google penalizes AI-generated content by removing AI-generated content or ranking AI-generated content lowly on Google search results Google search results. Write your own original, authentic website content to avoid facing this penalty.
Engage with the Calgary Community
Active involvement in the Calgary community can indirectly enhance your SEO efforts by increasing brand visibility and fostering local connections. One way to achieve this is by sponsoring local events. Supporting events in Calgary not only boosts your brand’s presence but also creates opportunities to earn valuable backlinks from event websites, local news outlets, and other related organizations.
Collaborating with local influencers is another effective strategy. Partnering with Calgary-based influencers who have a strong following in your target market can amplify your reach, drive more traffic to your website, and enhance your credibility among local audiences. Influencers can promote your business through authentic content, which often resonates more deeply with potential customers.
Additionally, participating in Calgary-based online forums and social media groups allows you to connect directly with potential customers. Engaging in these platforms helps you establish yourself as a knowledgeable and approachable member of the community. By answering questions, sharing insights, and promoting your services subtly, you can build trust and attract more local business.