Google reviews are instrumental for your local SEO success. By earning more positive Google reviews, the more trustworthy your business appears to Google and more likely Google will display your business in Google Local Map Pack. Ranking in Google Local Map Pack will help you gain more quality local searches such as “Vancouver law firm” or “Calgary downtown hotels”.
Here are top five ways to ask for Google Reviews
Request Google Reviews Through Newsletter
Email is one of the most effective ways to ask for Google reviews. After a purchase or service interaction, send a follow-up email to thank your customer and invite them to share their feedback.
Keep your message short, friendly, and personalized—address the recipient by their first name. Make the process easy by including a direct link to your Google review page.
Request Google Reviews with SMS Messaging
SMS is another direct and effective method for requesting Google reviews. Send a short, professional text a day or two after the purchase, expressing your gratitude and asking for feedback.
To make the process easy for your customer, include a shortened link to your Google review page in the SMS message. Since SMS messages are typically read quickly, this approach often yields a higher response rate.
Request Google Reviews In-Store via a QR Code
Requesting reviews in-store allows you to capture feedback while the customer’s experience is still fresh. Display a QR code at the point of sale that customers can scan, taking them directly to your Google review page.
Request Google Reviews via Social Media
Leverage your social media platforms to encourage Google reviews. Share your Google review link on Facebook, Instagram, LinkedIn, or other channels to make it easy for your followers to leave feedback.
You can also run social media campaigns to prompt reviews. For example, launch dedicated campaigns to encourage customer participation.
Request Google Reviews via Your Website
Your website is a perfect location to ask for reviews. Add a dedicated page or section with a call-to-action button linking directly to your Google review page. This ensures visitors can easily provide feedback with just a click.