Google Analytics 4’s anomaly detection or Insights feature uses AI or machine learning to identify unusual website activities or spikes in your website traffic.
Here’s how to use Google Analytics 4’s Insights feature! If you need help setting up or analyzing your GA4 insights, please contact us and our GA4 consultant will be happy to help!
Go to the Home section
Scroll to the Insights & Recommendations and Select See Suggested Insights
Create Custom Insights
Once Insights are created and data starts to collect, any anomalies that appear will be displayed in the Insights section.
Click on View all insights Once Insights Appear
Click on each Insight to view more details about the anomaly and address it accordingly!
