A heatmap is a data visualization feature that businesses can use to highlight key insights in a report. For instance, it can visually represent values, such as the largest to the smallest, using color gradients (e.g., dark blue to light blue). In Google Analytics 4 (GA4), you can create a custom report to show which cities in Canada drive the most website traffic and use the heatmap feature to emphasize the results. If you want help with setting up heat map your GA4 property, please feel free to contact our GA4 consultant and we will be happy to help!
Here’s how to set heat map in Exploration reports.
Go to Explorations and Select Free Form
Build a Custom Report
Scroll down the navigation menu and select ‘Heat Map’ under the ‘Cell Type’ section
Once selected, the heat map feature will appear in your custom report
