Local SEO Calgary: How to Get Your Calgary Business to Rank on Google Maps

SEO Calgary

When customers search for businesses in Calgary, Google Maps often appears at the top of the search results. This “Map Pack” (or “Local Pack”) is highly visible and allows potential customers to find directions, read reviews, and learn more about your business instantly. By improving your Google Maps ranking via SEO Calgary techniques, you increase the likelihood of being seen by local customers ready to make a purchase or visit.

  1. Optimize Your Google My Business (GMB) Profile

Your Google My Business profile is the backbone of your local Calgary SEO strategy. Here’s how to make it work for your business:

  1. Claim and Verify Your Profile: If you haven’t already, claim your Google Business Profile listing and go through the verification process. This process ensures that only the rightful owner can manage and make updates.
  2. Ensure Accurate NAP Information: NAP stands for Name, Address, and Phone Number. Consistency is key, so make sure these details are accurate and match the information on your website and other local directories.
  3. Choose the Correct Category: Google Business Profile categories help define your business. Select primary and secondary categories that closely reflect your services. For example, a bakery should list itself as a “Bakery” rather than a generic “Food and Beverage Business.”
  4. Add Descriptions and Keywords: Write a concise description that includes relevant keywords without overusing too many keywords. Think about what a local customer might search for (e.g., “best coffee shop in Calgary”).
  5. Add Photos and Videos: Listings with photos and videos have a higher engagement rate. Include images of your storefront, products, or services, and consider adding a short video tour of your premises to make your listing more appealing. Also, encourage your customers to share photos or videos of your store to share the customers’ experience at your establishment.

  6. Gather and Respond to Customer Reviews

Customer reviews play a significant role in Google Maps rankings. Here’s how to use them to increase your local SEO visibility:

  • Encourage Reviews: Ask satisfied customers to leave a review on your Google Business Profile page. You could include a reminder on receipts, in follow-up emails, or with in-store signage that includes a QR code that links to your Google Business Profile page.
  • Respond to Reviews: Engage with your customers by responding to reviews shows Google (and your audience) that you value customer feedback. A polite response, even to a negative review, helps maintain a positive online reputation.
  • Address Negative Reviews Professionally: Every business gets the occasional bad review, but how you handle it matters. Respond courteously, acknowledge any legitimate issues, and offer a solution if possible. This shows that you’re committed to customer satisfaction.

  1. Add Local Keywords to Your Google Business Profile Listing

Incorporate local keywords throughout your GBP listing to help Google understand your location and services. Here’s how:

  • Use Calgary-Specific Keywords: In your business description, use location-based keywords like “Calgary,” “Downtown Calgary,” or even specific neighborhood names (e.g., Kensington, Inglewood, or East Village).
  • Use Keywords in Product/Service Descriptions: Google recently introduced more options for businesses to list their products and services. Take advantage of this by including keyword-rich descriptions of your offerings.
  • Leverage Local CalgaryContent: Share posts or updates on your GPB page that highlight local promotions, events, or Calgary-specific offers. This can give your business a slight edge in local search relevance.

  1. Ensure Your Website Supports Local SEO

Your website’s performance and optimization can impact your Google Maps ranking. Here are the top factors to keep in mind:

  • Create Location Pages: If your business operates in multiple locations around Calgary, create a dedicated page for each location with local keywords, contact details, and location-specific content.
  • Optimize Meta Tags and Headers: Include Calgary-specific keywords in your title tags, meta descriptions, and headers on key pages. This will help search engines understand your geographic focus.
  • Add an Embedded Google Map: Embedding a Google Map on your contact page that shows your exact location can help search engines associate your website with your physical location.

  1. Earn Local Backlinks

Local citations and quality backlinks from Calgary-based websites can help improve your business’ authority and search ranking in local search. Here’s how to build them effectively:

  • List on Local Calgary Directories: Submit your business to popular local directories such as Yelp, YellowPages, and 411.ca. Ensure your NAP information is consistent across all directories to avoid confusion.
  • Earn Backlinks from Local Websites: Partner with Calgary businesses or local influencers for backlink opportunities. For example, sponsoring a community event or collaborating with a local blogger can lead to valuable local backlinks. You can also join the Calgary Chamber of Commerce and earn a backlink via your Calgary Chamber of Commerce profile.

  1. Ensure that Your Website is Responsive or Mobile-Friendly

Since many people use Google Maps on mobile, your website’s mobile experience affects your ranking. Follow these tips for a better mobile experience:

  • Responsive Design: Make sure your website adapts well to different screen sizes. A responsive design improves user experience, making visitors more likely to engage with your business.
  • Quick Load Time: Fast load times are essential on mobile. Optimize images, reduce unnecessary scripts, and use a mobile-friendly layout to improve performance.
  • Clickable Phone Number and Directions: Include a click-to-call phone number and a button linking directly to Google Maps for directions. This makes it easy for mobile users to connect with your business.

  1. Track and Adjust Your Local SEO Strategy

SEO is an ongoing process, and local Calgary SEO is no exception. Track your progress using tools such as Google Analytics 4, Google Search Console, or Google Business Profile insights, and adjust your strategy as necessary

Ranking on Google Maps is a powerful way for Calgary businesses to attract more local customers. By optimizing your Google My Business profile, encouraging customer reviews, using Calgary-specific keywords, and earning a solid local SEO foundation, you’ll improve your chances of appearing in the coveted Google Maps “Map Pack.”

Invest the time to keep your profile updated, engage with customers, and track your performance to stay competitive and visible in Calgary’s local search landscape. This local SEO strategy will drive foot traffic, improve online inquiries, and increase overall brand awareness for your business in the Calgary area.