Digital Marketing News
At RW Digital, our mission is to make digital marketing news accessible and content-friendly for our readers. Whether you’re an analytics expert or a beginner learner, our team is always sharing updates on the newest trends, tools and industry news. Happy reading!
Google Analytics 4: 8 Things You Should Do When You Setup Google Analytics 4
Creating a Google Analytics 4 (GA4) property and adding your GA4 property stream ID to your website is the first step in collecting data to
Microsoft Clarity and GA4 Integration
What is Microsoft Clarity? Microsoft Clarity is a free Microsoft-powered analytics tool that helps you understand how people use your website by showing heatmaps and
7 Reasons Why Your Google Ads Conversions Aren’t Working
Discover 7 common reasons your Google Ads conversions may not be tracking and how to fix each issue effectively.
How Much Energy Do Google Search and ChatGPT Use?
With our increasing reliance on technology, every click, query, and response incurs an energy cost. But just how much energy is expended every time we
Attribution Models in GA4 Explained
A GA4 attribution model is a data-based method used to decide how to give credit to different marketing steps that lead to a key event.
GA4 Outbound Links: How to Track Them
Use Enhanced Measurement in GA4 to track external link clicks as events, gaining valuable insights into user interactions!
