Reddit is improving its digital advertising platform with new keyword targeting capabilities, aiming to enhance ad relevance and performance for advertisers.
New key features
- Keyword Targeting: Places ads within relevant discussions, resulting in 30% more conversions, based on Reddit’s internal data.
- Dynamic Audience Expansion: AI-powered system that expands audience reach while preserving relevance.
- Multi-placement Optimization: Leverages machine learning to improve efficiency across both feed and conversation placements.
- AI Keyword Recommendations: Suggests relevant keywords by analyzing Reddit conversations.
- Unified Targeting Flow: Enables the combination of multiple targeting options within a single ad group.
Key benefits
Reddit’s update to Keyword Targeting can help you reach your audience more accurately, leading to better conversion rates, lower costs, and easier campaign management. By focusing on the right keywords, you can better understand what people are interested in and show them more relevant ads. These new features could make it easier to connect with active and interested users.
How it works:
- Select keywords related to your product or service.
- Ads are placed in relevant conversations and feeds.
- AI expands the audience and optimizes placement.
- You can use AI-suggested keywords to further refine targeting.